An effective web site must show pictures, description and specifications for all the products you sell.

Customers have come to expect the convenience of browsing products and prices online, leaving many outdoor retailers wanting to provide the same content-rich online experience as the national giants of your industry. Acquiring and integrating product data from the dozens of manufacturers you may carry has traditionally been one of the biggest challenges for independent retailers wishing to participate in this endeavor—until now. RWS Outdoor has done all this hard work for you by acquiring the largest and most complete catalog of outdoor merchandise available today. Over 200,000 items from the top outdoor manufacturers are ready to add to your site with a single click. Show pictures, features, reviews and more for all your merchandise with no manual data entry—click just one button to add items to your site.

An effective web site should integrate with your Point of Sale (POS) System.

One of the questions we hear most often is "How do I integrate my website with my point of sale system?". RWS Outdoor has developed the answer to this long-standing industry problem. Our POS integration software instantly matches the items in your POS system to the items in our data catalog using UPC codes. If you're not using UPC codes, or they don't match for any reason—no problem! Our built in matching tool makes it quick and easy to match any leftover items. Simply click "match", search for the item in our catalog by brand, keyword, or item number, and click on its image when you find it. It will remain matched from that point on. Set the software to check your POS as often as every 30 seconds and when you sell out of any given item, it will automatically be removed from your website. Our integration software works with both RetailPro and CAM packages.

An effective web site must have an attention grabbing and professional design.

At RWS Outdoor we realize that our exciting new technology is meaningless to your customers unless it exists in a professional and attractive website. A professional graphic designer works with each of our customers individually to customize a site for their store. All colors, images, brands, categories, and many other visual aspects are customizable and open to your creative input. Rest assured that your site will represent your company in a way you can be proud of and for thousands less than was ever possible before.